THIS is where the money is at🤑💰! Discover these top Digital Marketing skills that have paved the way to HIGH EARNING careers for professionals and digital growth opportunities for business owners📈. Make sure you check out these free/cheap learning resources to START LEARNING TODAY👩🏾💻!
#4 Copywriting - Top Paying Digital Marketing Skills
What is Copywriting
Copywriting is all about the power of writing persuasively—whether in the headline on a company’s homepage, a social media post advertising your company’s services, or a marketing email to your customers announcing a new promotion.
Why is Copywriting important
Digital marketers must be skilled writers and communicators who are well-versed in the art of using language to gain their buyer’s attention, spark interest, generate desire for the product or solution, and inspire them to take action.
How to develop the Copywriting bone
You can refine and hone your copywriting craft by developing a deep understanding of your target audiences. Speaking with customers is one of the best ways to learn what your customers care about, why they bought your product or service, and the value they’re gaining from it. As you learn more about who you’re writing to and for, you’ll be able to communicate with them more effectively.
Communities such as Inbound.org, GrowthHackers are great places to learn tricks of the trade from fellow marketers. You can also sign up for free (or cheap) online courses.
Finally, the best way to become a great copywriter is to go ahead and write, test using a/b testing and measure the results, and see what works.
Learning Resources
#3 Search Engine Optimization (SEO) - Top Paying Digital Marketing Skills
What is SEO
One of the foremost challenges you’ll face as a digital marketer is getting people to visit your company’s website. You can solve with search engine optimization (SEO), the practice of optimizing your content or website to rank near the top of search engines like Google and YouTube (the second largest search engine on the internet) for search queries relevant to your product or business—and getting more qualified website visitors as a result.
SEO experts know how to discern which search queries are important to their buyers and understand how to create content that will rank at or near the top of a search engine for key search terms. Crafting content is only half the battle, though. You also have to understand the technical side of SEO, such as how to structure a webpage and what to put in the URL.
Why is SEO important
Organizations leverage the power of SEO to build brand legitimacy and brand equity as web visitors tend to attribute positive brand image to top ranking search results on Search Result pages. In, turn, SEO one of the most important tools to attract new leads or customers to your website without spending a penny! This also allows your brand to stay top of mind when prospects are evaluating alternative brands or competitors.
Moreover, SEO insights such as keywords users are searching for helps identify gaps in current offerings and come up with opportunities.
How to win at SEO
The Ahrefs Blog and Backlinko are great starting points for SEO beginners who want to learn the tips and tricks for creating content that ranks on search engines such as Google and YouTube. If you prefer a more structured starting point where you can learn basic SEO tips, tactics, and strategies, you can try an online course to get you started. Once you understand the basic concepts, you should also get comfortable navigating SEO tools such as Ahrefs, SEMrush, Moz, and Google Analytics.
Learning resources
#2 Storytelling/Data Communication - Top Paying Digital Marketing Skills
What is Storytelling
Data communicators and storytellers will become increasingly sought-after and valuable to businesses as we move into 2023. In practical terms, this could mean explaining where the insights come from, why they are important to the business, and how best to go about putting it to work.
Data storytellers use written communication as well as visualizations, tapping into tools such as PowerBI, Qlik, and Tableau to find the most efficient, memorable, and accurate methods of conveying insights.
Why it Storytelling important
According to Forrester, by 2025, 70 percent of jobs will involve working directly with data. This means that every organization will need people with the skills to interpret, translate and communicate it.
How to be the best storyteller you can be
To hone and refine your data analysis skills, you should acquaint yourself with the preeminent data analysis tools for marketers including Google Analytics; major marketing automation platforms such as HubSpot and Marketo; and social media platforms like LinkedIn, Instagram, and Twitter. Resources at Google Analytics Academy and HubSpot’s Inbound Academy can help you learn these platforms for free. In addition, get to know the built-in data analysis functionality of the major marketing platforms as well as tools like Microsoft Excel and Google Sheets.
Most importantly, practice the art of translating data into a narrative framework. You’ll need to be able to tell stories with data to back up your proposals and persuade your bosses to greenlight your ideas.
Learning Resources
#1 Marketing Automation - Top Paying Digital Marketing Skills
What is Marketing Automation
Digital marketers need marketing automation tools to maximize their powers. So it’s vital to have good working knowledge of the tools you wield to reach and convert your audience, to understand what they can do for you, and to know how and when to use them.
Marketing automation tools include platforms such as HubSpot, Marketo, and Mailchimp, which can be used to convert website visitors to customers and personalize the buyer’s journey to give them the best possible experience—thereby increasing the likelihood of them becoming leads or customers.
Why is Marketing Automation important
More important than ever, save time, reduce human error, most importantly personalization capabilities allow for a tailored user experience.
How to master Marketing Automation
Major platforms like HubSpot and Marketo offer certifications and courses you can take on your own time to develop your skills working with each platform.
But perhaps the most critical aspect of learning marketing automation tools is understanding how to think like a buyer:
What triggers website visitors to become interested in purchasing your product or service?
What sort of follow-up email communication would you like someone to receive once they purchase your product or opt into your email list?
How can you build a massive following and keep them engaged over the long-term with your brand?
As you get to know the various platforms, keep these questions in mind and try to understand the best ways to leverage your tools to reach your goals.
Learning Resources
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